In 2006, the professor Janis Kisis established his private practice. During years, the students trained by the professor himself joined the team of clinic’s specialists. The clinic is equipped with the latest medical facilities that correspond to the world level standards.
The specialists of clinic work in classical and aesthetic dermatology, medical cosmetology, derma-surgery, laser surgery, cryosurgery, diagnostics of allergies and podology.
In the beginning of 2011, the private practice was renamed as clinic emphasizing the direction into aesthetical dermatology. The next aim of the company is the development of medical tourism by attracting foreign clients.
Quotation
“My company started the cooperation with the internet marketing specialists “IntroSkip” in autumn of 2010. Starting from then, the recognition of my private practice, now the clinic, has increased noticeably among people, especially on the Internet.
The ability of our cooperation partner to comprehend fully the processes of our business – that exactly has made us the leaders in the field of dermatology in Latvia.
The educating and entertaining information, interviews, video and audio materials prepared by our team are successfully projected on the Internet and has attracted a great interest from visitors. Every reminder about us secures the vitality of our brand and the development in the long-term.
I am convinced that our success story will continue its growth on regional and European scope. The quality of our work and the experience of “Introskip” will open to us also this market.”
- The director of the clinic in the aesthetic dermatology prof. Janis Kisis
Initial position
The activities of the company are structured as the private practice of professor Janis Kisis with one assistant (nurse); 1 resident was in training;
The information about prof. J.Kisis as a specialist of the sector (key words: dermatologist, venereologist, dermatovenereologist, skin doctor) was not found on the Internet (Google) in the first 50 search results. The company did not have a website.
What we achieved
1. We created a website for the company – we perform an analysis of competitors worldwide; as a result, we created user-friendly structure and design.
2. We started active social media networking: Twitter, Facebook, Draugiem.lv, YouTube, and LinkedIn. New profiles were created and maintained, and as well new campaigns were organized.
3. We created and monitored PPC campaigns on Google AdWords, Facebook, and Draugiem.lv. Also we created the net of sales landing pages, to which the campaigns lead.
4. We helped to develop the emphasis of company’s activities.
5. Full service agency for marketing materials – brochures, gift cards, greeting cards, business cards, processing of video and audio materials, creation and control of advertisements for shopping portals, developments of corporative style.
6. The development and control of the strategies for call centres (1180, 1188, and 1189).
7. We applied full spectrum of SEO strategies and ensured the management of client reputation on the Internet.
8. We created a forum of discussions.
Results
The following are the results of two year cooperation (see according to accomplished):
1. The design and functionality of website was improved 2 times. The website is visited 14500 times a month.
2. The results of activities on the social networks:
Twitter - 1,227 followers
Facebook - 814 followers
Draugiem.lv - 59 followers
Youtube - 7,115 video views
LinkedIn communication - the profile was created to establish contacts for medical tourism.
3. The leader of Google AdWords campaign in the dermatology field. More than 10 landing pages were created and also low campaign payments were achieved.
4. Sometimes the flow from the Internet to the company achieves 90% a month. In 2011, the number of calls and correspondingly the number of appointments has increased more than 200%, but in 2012 – for 30%. The flow of new clients secures job for 5 dermatolovenerologists, 1 podologist, and 2 residents are in training. The emphasis on the aesthetic dermatology is developed. The private practice is renamed as clinic. The direction of activities is elaborated – medical tourism. The clinic expands its activities in many other Latvian cities with the help of trip appointments.
5. The unified corporative style was created.
6. The developed strategy for call centres had a crucial role in the creation of brand in the initial stage.
7. A great number of articles were created for patients’ encyclopaedia and articles’ directories. The clinic is one of the main creators of content for education of patients in the dermatology on the Internet in Latvia.
SEO results – the leading brand in the dermatology on the Internet (Google):
Keywords (in Latvian) dermatology, dermatologist (generates 10% of all concerned flow), venereologist, dermatovenereologist, skin doctor – top 1. All the main directions of services – top 5. Many keywords secure many top 10/20 positions. Top positions are also obtained in Russian.
8. The biggest dermatology forum in the Baltic States was created with interface in 3 languages.
Website: www.dermatologs.com