Driving School PRESTO

Driving school PRESTO is established in time when the general education reform takes place in Latvia. This driving school is one of the first that do not participate in an absurd dumping of training price, therefore reducing the quality of training or increasing the price to the other positions of training course. Clients are provided with the training courses in the categories of A, B, C, D, code 95, also provided with the training in the first aid.

Quotation

“My company started cooperation with the internet marketing specialists “Introskip” in summer of 2012. Only within half year, we have become one of the most popular driving schools. I am convinced that our success story will continue in 2013.” 

- The manager of Driving School PRESTO Zigmars Jansons

Initial position

The business was started from scratch. The company had no premises and no website. The manager of company Zigmars Jansons is respected teacher and instructor by his students in his previous work places.

What we achieved

1. We created the image of company: title, slogan, logo, etc. Full service agency for marketing materials – business cards, signboards, brochures, gift cards, greeting cards.

2. We performed the analysis of local market and the analysis of niche worldwide.

3. We created a website with a well-planned structure that allows using many of inner pages as the landing pages for the ad campaign on Google AdWords.

4. We started active social media networking: Twitter, Facebook, Draugiem.lv, and YouTube. New profiles were created and maintained, and as well new campaigns were organized.

5. We created the campaign on Google AdWords.

6.  We applied full spectrum of SEO strategies and ensured the management of client reputation on the Internet.

7. We created a lot of unique content.

8. We performed the business consultations.

Results

1. We constantly improve the design and functionality of website. The website is visited monthly more than 50 000 times.

2. The results of activities on the social networks:

Facebook - 3 000 followers
Youtube - 350 followers

3. We monitor the campaign on Google AdWords. We are among the leaders on Google AdWords’ campaigns in the field of driving schools – top 3. We have achieved low payments of campaign.

4. Internet provides the continuously growing flow of clients. The driving school plans to extend its activities in many other Latvian cities. 

5. The unified corporative style was created.

6. A great number of articles have been created for the blog of driving school which is starting to attract a lot of traffic.

7. SEO results – the brand was created from scratch in short time and promoted till the leader position on the Internet (Google):

Key words driving school, A category, B category, driving exam, driving test, theory test – top 4. Almost all concerned key words - top 15. Many keywords secure several top 10/20 positions.

Taking into consideration the average positions of all keywords related with the niche, driving school Presto confidently is the first.

Website: presto.lv